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Building an ABM Strategy from Scratch

📅 BUILDING AN ABM STRATEGY FROM SCRATCH

Starts Sep 27, 2026 6:00 AM
Ends Sep 27, 2026 8:30 AM
Type In person
Views 0
ICS URL

DESCRIPTION

You can have a great product and a strong sales team, but selling into high-value accounts requires a different approach. Account-Based Marketing (ABM) brings sales and marketing t...

You can have a great product and a strong sales team, but selling into high-value accounts requires a different approach.
Account-Based Marketing (ABM) brings sales and marketing together around a focused set of accounts, with the goal of creating meaningful engagement and driving revenue from the accounts that matter most.
Speaker
Navien Ramesh, Head of Growth @ Hyperverge
Navien works on growth at Hyperverge, with hands-on experience building and executing growth strategies in B2B environments.
In this session, he’ll share practical lessons from his experience with ABM, including what…

Hosted by The GTM School & 3 others

🔎 SOURCE

Imported From Luma
Source City Bangalore
Original Event Open source event https://luma.com/mh2znnu2