A hands-on Growth Lab for Lagos marketing and data leaders who are tired of flying blind.
Attribution is getting harder to trust.
Privacy changes, platform restrictions, signal loss, and fragmented tech stacks have made it harder for teams to understand what is working, what is wasting spend, and where growth is actually coming from.
This session moves beyond the theory and into the mechanics of building a data layer your team can trust and own.
We’ll break down how to diagnose tracking gaps, standardise event parameters, and design a first-party data architecture that connects signal back to…

Hosted by Maxime Calot & Ochuko Adeboye