We are living through one of the most consequential periods in health history. AI, digital therapeutics, predictive analytics, medical devices, gene therapy and biopharma innovation are advancing at remarkable speed. Yet if innovation alone were enough, clinicians would feel less burdened, patients would move through the system more easily, and adoption would match the pace of possibility. That is not happening.
For years, the greatest challenge facing health innovation was securing investment and reimbursement codes. Those remain important. Yet the larger challenge today is friction.…

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