Your First Paid Ads Budget: What to Spend, Where, and When to Stop

You can have the right product, the right audience, and a landing page you’re proud of. Then you turn on ads, and money starts leaving your account every single day, whether any of it is working or not.
Most first ad budgets don’t fail because the creative was bad. They fail because nobody decided upfront what success would look like, which number would prove it, or at what point to switch it off.
Speaker
Sandesh Gupta, Growth at Oolka
Sandesh has spent over a decade scaling businesses online, across MPL, Wakefit, Bounce and Emergent, and before that running growth at a digital marketing…

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