The default used to be simple: build in the US, scale in the US, maybe go global later. That's dead. The best companies today are built for global audiences from Day 1. The question isn't whether to go global. It's whether you're ready to monetise globally.
That's a harder problem than it sounds. Scaling beyond the West isn't just flipping a switch. Payments work differently. Customer behaviour is different. Trust is built differently. The GTM playbook that worked in the US doesn't translate.
That's what this conversation is about.
Joining us at the panel is
→ Jared Friedman, Managing…

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